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About Alan K’necht

Alan, beyond his duties at K’nechtology, is a publicAlan K'necht speaker, award winning author and a corporate trainer (SEO, social media marketing & digital analytics). He is one of the founding co-hosts of the highly rated weekly Twitter Chat #SocialChat Monday nights at 9 pm Eastern.

Recent Columns/Articles by Alan

How to find the right analytics for the right marketing job

Do you know which kind of analytics to use, and when? A break down of the three categories of analytics and explains how using them effectively can make your marketing campaign successful.
Marketing Land – August 18, 2016

The future of digital advertising: Ads that look back

Billboards that watch you back aren’t just the stuff of science fiction.
Marketing Land – Apr 13, 2016

Why You Need An Independent Analytics Audit

Is your digital analytics data being presented clearly and honestly? In this column Alan explains why you need an analytics audit — and why…
Marketing Land – Sep 17, 2015

The Benefits of Hiring A SEO Professional

Search engines are the life blood of most websites. Search is how most people will first discover your site, some of which will become your customers. Without this free traffic source companies….
LinkedIn – Nov 3, 2014

How Universal Analytics Is Different And What You Should Be Doing Now

If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has…
Marketing Land – Jun 25, 2014

Learnings From SMX London: The Impact Of Social On Search

SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has…
Search Engine Land – Jun 6, 2014

You Don’t Have To Be Big To Do Social Right!

One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come…
Marketing Land – Sep 6, 2013

Hashtag Bombs: How Not to Leverage Trending Hashtags

When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags…
Marketing Land – May 16, 2013

The New SEO = Social Engagement Optimization

SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the…
Marketing Land – Mar 28, 2013

Up the Down Escalator of Social Marketing

Forget everything you ever learned about conversion funnels and traditional online marketing when thinking about social (media) marketing.
Search Engine Journal – Nov 11, 2012

The Social Media Conversion Funnel and ROI

Forget everything you ever learned about conversion funnels and traditional online marketing when thinking about social (media) marketing.
Search Engine Journal – Nov 11, 2012