In his latest column for Marketing Land, Alan explains three primary type of digital analytics using the analogy of different types of GPS. This makes for a great read, especially if you need to know the difference between Historical, Real Time and Predictive analytics and when and where you should use them.
In this LinkedIn article, Alan discusses the options and what can go wrong with your website’s performance in organic Search Engine traffic (SEO issues) performance when your editorial team and/or your technical team don’t make the correct decision about which server status code to use when large number of pages are removed from your site.
“301, 404 or 410 are not telephone area codes; they are web server status codes. To most people they have no idea what “the status codes” 301, 404 or 410 mean. Frankly to most business owners they may have never even heard of a server status code. Yet, to Search Engine Optimization specialists and server managers these codes are a critical function of successful websites……”
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