Alan’s SMX conference address (September 27, 2016) where he presented a case study on Beacons implementation and was well received. With the room near capacity of conference attendees who came to learn about what Beacons were all about or how their businesses can take advantage of them didn’t leave disappointed.
The Q&A portion of the session at the end allowed Alan and the other speakers to truly demonstrate their combined breadth of knowledge on this subject matter and left the attendees wonder what information they unwittingly were sharing as they walk around the conference or the streets on New York city that day..
On September 27, 2016, Alan K’necht will addressing the attendees at SMX East (http://marketinglandevents.com/smx/east/) on the subject of “Beacons & Beyond: Offline Conversions And Online Retargeting” along with fellow presenters Manny Rivas VP, Client Services, AimClear and Ray Rotolo
SVP, Out-of-Home, Gimbal.
K’necht address will focus on the lessons learned through a project he was involved in developing the measurements and analytic solution for Digital Out of Home (DOH) installations and beacons deployed at Toronto’s Billy Birshop Airport.
Below is the session description from the SMX East website:
“Mobile devices now make it possible to track online-to-offline store visits and conversions. Marketers can also retarget store visitors online, using beacons and other methods. As these new tactics become increasingly common, “proxy metrics,” such as impressions, clicks and views, will be replaced over time. Imagine being able to optimize campaigns against store visits instead of CTR; it’s starting to happen. This session explores current offline attribution methods and online retargeting, as mobile collapses the distinction between the digital and real worlds.”
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