In January 2021, Alan K’necht was interviewed by the popular video blogger Jon Bailey from Wellspring Digital. The focus of the interview was the state of web/digital analytics and measuring success of digital marketing including SEO, paid search and much much more.
Are you sure Google Analytics is measuring your campaign conversions correctly?
An important read for anyone who is involved in Digital Marketing and uses Google Analytics for measuring success. Learn why your GA data might be giving incorrect to outright wrong information, or at best irrelevant information in my column for Digital Summit.
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