A great round up of different SEO experts opinions on Key Performance Indicators to measure successful SEO campaigns by Roger Montti from Search Engine Journal. I agree with most of the experts.
For my overall perspective, read it to the end and see my opinion.
https://www.searchenginejournal.com/seo-guide/top-seo-kpis/
Alan K’necht’s latest column for Martech, addresses the differences in the Events Based Analytics tools (for example GA4) vs. the older technology like Google Universal Analytics.
Read the follow article: The evolution of digital analytics and marketing
Be aware that Google has announced that UA will no longer be collecting data as of July 2023.
