Alan, beyond his duties at K’nechtology, is a public speaker, award winning author and a corporate trainer (SEO, social media marketing & web/digital analytics).
Recent Columns/Articles by Alan
The evolution of digital analytics and marketing
The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users.
March 15, 2022
Time to Wave Bye-Bye to Page Views
It is time top rethink your current KPIs (Key Performance Indicators) as a way to more accurately measure and report on web site/mobile app performance.
December 8, 2020
How to Make Your Data Sing
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data points.
An Alternative to Cookies for User Tracking
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant.
July 30, 2020
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it.
Align your marketing plan with your analytics measurement plan
Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported.
Cross-domain analytics tracking: Why you may not need it
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why.
Measuring your social media efforts with unique acquisition channels
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion.
Marketing Land – December 4, 2018
Bounce rate: Important metric or junk data?
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning.
Marketing Land – December 5, 2017
How to find the right analytics for the right marketing job
Do you know which kind of analytics to use, and when? A break down of the three categories of analytics and explains how using them effectively can make your marketing campaign successful.
Marketing Land – August 18, 2016
The future of digital advertising: Ads that look back
Billboards that watch you back aren’t just the stuff of science fiction.
Marketing Land – Apr 13, 2016
Why You Need An Independent Analytics Audit
Is your digital analytics data being presented clearly and honestly? In this column Alan explains why you need an analytics audit — and why…
Marketing Land – Sep 17, 2015
The Benefits of Hiring A SEO Professional
Search engines are the life blood of most websites. Search is how most people will first discover your site, some of which will become your customers. Without this free traffic source companies….
LinkedIn – Nov 3, 2014
How Universal Analytics Is Different And What You Should Be Doing Now
If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has…
Marketing Land – Jun 25, 2014
Learnings From SMX London: The Impact Of Social On Search
SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has…
Search Engine Land – Jun 6, 2014
You Don’t Have To Be Big To Do Social Right!
One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come…
Marketing Land – Sep 6, 2013
Hashtag Bombs: How Not to Leverage Trending Hashtags
When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags…
Marketing Land – May 16, 2013
The New SEO = Social Engagement Optimization
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the…
Marketing Land – Mar 28, 2013
Up the Down Escalator of Social Marketing
Forget everything you ever learned about conversion funnels and traditional online marketing when thinking about social (media) marketing.
Search Engine Journal – Nov 11, 2012
The Social Media Conversion Funnel and ROI
Forget everything you ever learned about conversion funnels and traditional online marketing when thinking about social (media) marketing.
Search Engine Journal – Nov 11, 2012