In this column K'necht explores the issues surrounding accuracy in digital analytics (web analytics), the reasons why they may not be 100% precise, but are still accurate.
In it he demonstrates accuracy by comparing data from Google Analytics 4 (GA4) to Shopify data. Accuracy in digital analytics: What marketers need to know
Alan K'necht's latest column for Martech "Accuracy in digital analytics".
In this column K'necht explores the issues surrounding accuracy in digital analytics (web analytics), the reasons why they may not be 100% precise, but are still accurate.
In it he demonstrates accuracy by comparing data from Google Analytics 4 (GA4) to Shopify data.
In this column K'necht explores the issues surrounding accuracy in digital analytics (web analytics), the reasons why they may not be 100% precise, but are still accurate.
In it he demonstrates accuracy by comparing data from Google Analytics 4 (GA4) to Shopify data.