Digital Summit Detroit 2023

Photo of Alan speaking at Digital Summit, in the backgound 1 of his presentation slides and in for foreground many of the attendees

On September 19, 2023, Alan K’necht had the privilege of speaking at Digital Summit Detroit. His session was entitled, “Making Your Data Talk/Sing For You! – Using Data Visualization to Tell Persuasive and Meaningful Stories.”

Text of a LinkedIn message "I tried to attend your session at Detroit Digital Summit yesterday, but unfortunately it was so full I couldn't find a seat! "For 30 minutes, he addressed a standing-room-only crowd of approximately 150 to 200 attendees. His central theme was on identifying the pivotal “hot buttons” or Key Performance Indicators (KPIs) that senior management truly values. Moreover, he discussed capturing this essential information and presenting it in an enticing and significant manner.

The obvious point in presenting this data is to steer clear of mere spreadsheets, tabular data, or raw numbers taken out of context. Instead, the key is to put them in context and accompany them with an easily comprehensible graphic or image (data visualization). These images can encapsulate data but should aim to grab the audience’s attention within 8 seconds.

Why the emphasis on 8 seconds? Alan referenced a recent study in his presentation from Total Care Therapy ( This research highlighted the alarming decrease in the average human attention span over the last 20+ years: from 12 seconds in 2000, dropping to 8.25 seconds by 2015. Remarkably, by 2015, a goldfish — boasting an attention span of 9 seconds – exceeding a human by 0.75 seconds. While the study did not provide specific data for 2023, it’s a safe bet to assume our collective attention span has further diminished.

Image from Total Care Therapy study: Image states "according to research our attention span has markedly decreased in just 15 years" Average attention span in 2000 12 seconds. Average attention span in 2015 8.25 seconds

So, how do we counteract this dwindling attention span? His presentation’s conclusion was clear: “Embrace Data Visualization” and let the data sing.

GA4 Discussion on Webcology

On June 29th Alan K’necht’s feet were put to the fire by Webcology hosts Jim Hedger and Kristine Schachinger for nearly 1 hour. The subject GA4 and “G4-agedden”/”Analyticgedon”. The pending doom many are feeling with end of Google Universal Analytics (GA3) on June 30 and forced migration to GA4.

K’necht’s position: “While I might sound like a “GA4 Enthusiast”, I’m actually a GA4 Realist-Optimist. For months, I’ve been pointing out many of the good things in GA4 plus why they did what they did in this upgrade and even some of its shortcomings”.

Listen to the show “

Google Analytics 4 (GA4) vs. Google Universal Analytics (GA3)

On Thursday May 18, Alan K’necht is speaking to the South Florida Interactive Marketing (sfim) Association at their regular monthly meeting in Fort Lauderdale, Florida.

His presentation is “Google Analytics 4 (Ga4) vs. Google Universal Analytics (UA/GA3)”. Change is never easy even when it is a positive change. There is a lot of confusion about GA4. As with any new version of software there are good, bad and things most people don’t understand in it.

During the presentation, learn about the differences between Google UA and GA4. One major change in GA4 interface is far more customizable than UA. See these new features and learn to leverage them to your specific needs.

To register for this or other events visit sfim’s website.

K’necht to Give GA4 Workshop at Tastemaker Conference

An online workshop focused on how to customize the GA4 interface to deliver meaningful and insightful reports quickly and easily.

Tastemaker Conference Logo

Alan K’necht will be presenting at the online Tastemaker Conference “Google Analytics and GA4 Workshop” on April 21, 2023. This online event is a series of GA4 workshops delivered from 10am – 3pm Eastern time. K’necht workshop takes place  2:35 -3:00pm.

His workshop is titled “GA4 Custom Reports & Customization for Bloggers”. The workshop is focused on how to customize the GA4 interface to deliver meaningful and insightful reports quickly and easily. Attendees will learn how to simplify the GA4 interface and make finding important data easier.

Google Analytics and GA4 Workshop

To order tickets, please visit:


Two Digital Summit Conferences

Alan K'necht deliver a conference addressAugust was a busy month for Alan K’necht. He spoke at two different Digital Summit conferences less than a week a part. First one in Washington DC. on August 4 and then in New York City on August 10. His topic for both events was  “Making Your Data Talk/Sing For You: Use the Power of Storytelling to Influence Action“.

During his session Alan covered (from a cognitive science perspective) why the use of visuals is more memorable than simply presenting data. Additionally,  he demonstrated how to create create effective data visualization combined with story telling techniques to create a memorable presentation and influence your audience.

In NYC, Alan did something a little differently.

Alan K'necht tells stories at Digital Summit New YorkHe started off by sitting on the stage, telling everyone a story about a major anniversary that happed over the weekend.

“The anniversary had to do with “Tim Berners-Lee“.

He asked the everyone, if they knew who “Tim Berners-Lee” was. Only 1 person put up their hand. Alan was taken aback with this low number.

He then continued, “it was on August 7, that Sir Tim Berners-Lee announced he was working as special project via an Executive Summary, The project was called the WorldWideWeb.” He concluded with “it is because of that project that we were all here today” and then started his presentation.

The attendees loved the presentation, and afterwards he received lots of positive feedback from the attendees.

Alan is looking forward to speaking again at Digital Summit in Detroit Oct 25-26, 2022.


Alan K’necht to Present at DigitalSummit Washington

Alan K’necht is presenting once again at a live conference on August 4, 2022 in Washington DC. This is his first IN-PERSON presention in over 2 years and he’ll be at Digital Summit Washington DC.

Details on the specific topic are still being worked out, but you can be assured they will involve analytics and making your data sing!

If you’d like to attend you can use the special discount code for the event SPEAKER75 (saves you $75)

Using Social for Personal & Business Growth

Photo by "Brad Cohen" (bradcohenphotos @
Photo by bradcohenphotos @

Last night, Alan K’necht was the keynote speaker at a community networking event in Thornhill, Ontario. He addressed a combination of approximately 80, business owners, professionals, job seekers, manager, vendors and  all who want to learn more about social at the Aish Hatorah Thornhill Community Shul (ATCS) . His talk titled “Using Social for Personal & Business Growth”, was well received and was followed up with a speed networking event lead by Alan.

During this speed networking event, each participant faced  another (in 2 rows) and had 30 seconds to tell other person, what they had hoped to get out of the evening, what their favorite take away was and bit about themselves.Keynote Address by Alan K'necht After 30 seconds it was the next persons turn. After a minute, one side shifted to the left and process started again. After 20 minutes, everyone was invited to continue their conversations over refreshments and while exploring vendor booths at the event.

Based on feedback from attendees, Alan said “What a great diverse group of people. I received nothing but complements for delivering great information that they could start using immediately”.

fascinating talk about (proper) valuable networking and the power of social. take time to learn and listen @aknecht

His session was video taped by the event organizers and we hope to have a link to video as @aknecht Thanks for an inspirational talk yesterday at the ATCS Networking Night!soon as it is available.

The future of digital advertising: Ads that look back

In this column published by Marketing Land, Alan examines the latest trend in Digital Out of Home Advertising of using a camera and facial recognition software, to determine engagement levels by demographics by digital display ads. He highlights on specific project that he worked on with a client plus other instances used by retailers and possibilities when it comes using digital beacons and cellphones.

Read:  The future of digital advertising: Ads that look back

Ads Looking back located at Billy Bishop Airport