Credit Where it’s Due

Are you sure Google Analytics is measuring your campaign conversions correctly?

An important read for anyone who is involved in Digital Marketing and uses Google Analytics for measuring success. Learn why your GA data might be giving incorrect to outright wrong information, or at best irrelevant information in my column for Digital Summit.

Read the follow article: https://digitalsummit.com/data-analytics/google-analytics/

GA Campaign Data

Time to Wave Bye-Bye to Page Views

Are you still reporting on page views when presenting your web analytics data? If you are, this is is a must read article by Alan K’necht. In his first article for Digital Summit, Alan addresses the need to rethink your current KPIs (Key Performance Indicators) as a way to more accurately measure and report on web site/mobile app performance.

Read the follow article: https://digitalsummit.com/search-seo/time-to-wave-bye-bye-to-pageviews/

Guest Article - Alan K'necht - Hero Image

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Do you trust your analytics data? The answer most often given is “NO!”

Yet you should. In this column for Marketing Land Alan K’necht outlines many of the key elements you need to do ensure you can trust your data via a analytics audit.

Read: Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Of course, if you don’t have the resources or expertise to conduct the audit, we can help you with that. Here are the details of our analytic audit service