Are you sure Google Analytics is measuring your campaign conversions correctly?
An important read for anyone who is involved in Digital Marketing and uses Google Analytics for measuring success. Learn why your GA data might be giving incorrect to outright wrong information, or at best irrelevant information in my column for Digital Summit.
Read the follow article: https://digitalsummit.com/data-analytics/google-analytics/
Are you still reporting on page views when presenting your web analytics data? If you are, this is is a must read article by Alan K’necht. In his first article for Digital Summit, Alan addresses the need to rethink your current KPIs (Key Performance Indicators) as a way to more accurately measure and report on web site/mobile app performance.
Read the follow article: https://digitalsummit.com/search-seo/time-to-wave-bye-bye-to-pageviews/
Do you trust your analytics data? The answer most often given is “NO!”
Yet you should. In this column for Marketing Land Alan K’necht outlines many of the key elements you need to do ensure you can trust your data via a analytics audit.
Read: Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Of course, if you don’t have the resources or expertise to conduct the audit, we can help you with that. Here are the details of our analytic audit service
Alan K’necht discusses why you not only need to keep your marketing plan updated, but how and why you need your analytics to align with it in this column for Marketing Land.
Align your marketing plan with your analytics measurement plan
In this Marketing Land column, Alan explores the need and reasons why every business should engage and “Independent Analytics Auditor” much in the same way as they have have their financials audited.
Read the column: http://marketingland.com/need-independent-analytic-audit-132586
