Are you sure Google Analytics is measuring your campaign conversions correctly?
An important read for anyone who is involved in Digital Marketing and uses Google Analytics for measuring success. Learn why your GA data might be giving incorrect to outright wrong information, or at best irrelevant information in my column for Digital Summit.
Are you still reporting on page views when presenting your web analytics data? If you are, this is is a must read article by Alan K’necht. In his first article for Digital Summit, Alan addresses the need to rethink your current KPIs (Key Performance Indicators) as a way to more accurately measure and report on web site/mobile app performance.
We do not automatically collect any personally identifiable information (PII)?
If you fill in the contact form, any information you provide is captured and will be deleted upon request. AcceptRejectRead More
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.