17 industry experts interviewed about bounce rate: its importance and how to improve it.
Alan K’necht was one of 17 industry experts interviewed about bounce rate. The opinions on its importance varied between the experts and even what should be done about.
Read the whole article to see Alan’s thoughts on the subject:
https://packted.com/experts-roundup-bounce-rate/
Alan K’necht in this column for Marktech, interviews a world leading expert and strategist on UX (User Experience) Jared Spool. The topic “digital marketing and UX”. Spool explains “why user experience can’t be divorced from product and service”. He also shows how UX impacts the success or failure of digital campaigns.
Read more at: https://martech.org/why-ux-is-critical-to-digital-marketing/
On April 13, Alan K’necht participated in an online group discussion about leveraging Google Analytics for bloggers. We discussed the impact of the Google Analytics 4 (GA4) will have on measuring successful blog. Additionally, we took answer a number of questions from online attendees.
Here’s your chance, if you missed it or want to review all the material just follow the link and you’ll have access to the recording and a spreadsheet of our Q&A portion.
https://tophatrank.com/blog/seo-for-bloggers-episode-21-a-forensic-look-at-google-analytics/#replay
If you prefer to just watch the session (via YouTube) here it is:
On March 31, 2022 Alan K’necht was the featured guest on the web radio show Webcology. This nearly one hour interactive discussion, highlights the issues many are facing with the adoption of Google Analytics 4.
The Webcology recording is available for your listing please here
In January 2021, Alan K’necht was interviewed by the popular video blogger Jon Bailey from Wellspring Digital. The focus of the interview was the state of web/digital analytics and measuring success of digital marketing including SEO, paid search and much much more.
