GA4 Discussion on Webcology

On June 29th Alan K’necht’s feet were put to the fire by Webcology hosts Jim Hedger and Kristine Schachinger for nearly 1 hour. The subject GA4 and “G4-agedden”/”Analyticgedon”. The pending doom many are feeling with end of Google Universal Analytics (GA3) on June 30 and forced migration to GA4.

K’necht’s position: “While I might sound like a “GA4 Enthusiast”, I’m actually a GA4 Realist-Optimist. For months, I’ve been pointing out many of the good things in GA4 plus why they did what they did in this upgrade and even some of its shortcomings”.

Listen to the show “https://www.youtube.com/watch?v=Bc0Ljd4ruC0“

17+ SEO Experts share how to improve Bounce rate

17 industry experts interviewed about bounce rate: its importance and how to improve it.

Alan K’necht was one of 17 industry experts interviewed about bounce rate. The opinions on its importance varied between the experts and even what should be done about.

Read the whole article to see Alan’s thoughts on the subject:
https://packted.com/experts-roundup-bounce-rate/

Why UX is critical to digital marketing

Alan K’necht in this column for Marktech, interviews a world leading expert and strategist on UX (User Experience) Jared Spool. The topic “digital marketing and UX”. Spool explains “why user experience can’t be divorced from product and service”. He also shows how UX impacts the success or failure of digital campaigns.

Google Analytics: Recap SEO For Bloggers

On April 13, Alan K’necht participated in an online group discussion about leveraging Google Analytics for bloggers. We discussed the impact of the Google Analytics 4 (GA4) will have on measuring successful blog. Additionally, we took answer a number of questions from online attendees.

Here’s your chance, if you missed it or want to review all the material just follow the link and you’ll have access to the recording and a spreadsheet of our Q&A portion.

https://tophatrank.com/blog/seo-for-bloggers-episode-21-a-forensic-look-at-google-analytics/#replay

If you prefer to just watch the session (via YouTube) here it is:

Google Analytics 4 Examined

Google Analytics 4 Examined with Canadian Speaker& Analytics Wrangler Alan K’necht

On March 31, 2022 Alan K’necht was the featured guest on the web radio show Webcology. This nearly one hour interactive discussion, highlights the issues many are facing with the adoption of Google Analytics 4.

The Webcology recording is available for your listing please here

Alan K’necht Interviewed by Jon Bailey
from Wellspring Digital

In January 2021, Alan K’necht was interviewed by the popular video blogger Jon Bailey from Wellspring Digital. The focus of the interview was the state of web/digital analytics and measuring success of digital marketing including SEO, paid search and much much more.