On June 29th Alan K’necht’s feet were put to the fire by Webcology hosts Jim Hedger and Kristine Schachinger for nearly 1 hour. The subject GA4 and “G4-agedden”/”Analyticgedon”. The pending doom many are feeling with end of Google Universal Analytics (GA3) on June 30 and forced migration to GA4.
K’necht’s position: “While I might sound like a “GA4 Enthusiast”, I’m actually a GA4 Realist-Optimist. For months, I’ve been pointing out many of the good things in GA4 plus why they did what they did in this upgrade and even some of its shortcomings”.
Alan K’necht in this column for Marktech, interviews a world leading expert and strategist on UX (User Experience) Jared Spool. The topic “digital marketing and UX”. Spool explains “why user experience can’t be divorced from product and service”. He also shows how UX impacts the success or failure of digital campaigns.
On April 13, Alan K’necht participated in an online group discussion about leveraging Google Analytics for bloggers. We discussed the impact of the Google Analytics 4 (GA4) will have on measuring successful blog. Additionally, we took answer a number of questions from online attendees.
Here’s your chance, if you missed it or want to review all the material just follow the link and you’ll have access to the recording and a spreadsheet of our Q&A portion.
Google Analytics 4 Examined with Canadian Speaker& Analytics Wrangler Alan K’necht
On March 31, 2022 Alan K’necht was the featured guest on the web radio show Webcology. This nearly one hour interactive discussion, highlights the issues many are facing with the adoption of Google Analytics 4.
The Webcology recording is available for your listing please here
In January 2021, Alan K’necht was interviewed by the popular video blogger Jon Bailey from Wellspring Digital. The focus of the interview was the state of web/digital analytics and measuring success of digital marketing including SEO, paid search and much much more.
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