Alan K’necht’s latest column for Martech, addresses the differences in the Events Based Analytics tools (for example GA4) vs. the older technology like Google Universal Analytics.
Read the follow article: The evolution of digital analytics and marketing
Be aware that Google has announced that UA will no longer be collecting data as of July 2023.
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant.
Bonus, you can now track your users across devices.
For more information read:
Here’s an alternative to cookies for user tracking
Audio recording and presentation slides from Alan K’necht’s standing room only conference address at digitalsummit Detroit – September 26, 2019.
During his session, Knecht discusses why it is important to use your analytics data as part of a story, instead of just presenting the mere facts (the “data”). This helps engage your audience and increase understanding and how long people will remember what you said.
For more ideas on how to turn your analytics data into a meaningful story (data visualization), list to the full conference address and enjoy the accompanying slide deck.
https://digitalsummit.com/data-analytics/data-talk-and-sing-det19/
It’s been awhile since Alan has published any columns. Well in the last two months he’s published two columns in Marketing Land. Let’s hope he keeps it up and starts writing more often.
Here are his two latest columns both on the subject of optimizing your digital analytics for more accurate reporting.
1. Dec. 4, 2018: “Back to basics: Measuring your social media efforts with unique acquisition channels”
2. Jan 30, 2019: “Cross-domain analytics tracking: “Why you may not need it“
In April 2017, Alan K’necht was interviewed by the Digital Analytics Association (DAA) as part of the Member Spotlight series. While you need to be a member to read the interview on the DAA website, with permission, we created a PDF of the interview and it can be read here: “K”necht’s Interview with the Digital Analytics Association“
Last night, Alan K’necht was the keynote speaker at a community networking event in Thornhill, Ontario. He addressed a combination of approximately 80, business owners, professionals, job seekers, manager, vendors and all who want to learn more about social at the Aish Hatorah Thornhill Community Shul (ATCS) . His talk titled “Using Social for Personal & Business Growth”, was well received and was followed up with a speed networking event lead by Alan.
During this speed networking event, each participant faced another (in 2 rows) and had 30 seconds to tell other person, what they had hoped to get out of the evening, what their favorite take away was and bit about themselves.
After 30 seconds it was the next persons turn. After a minute, one side shifted to the left and process started again. After 20 minutes, everyone was invited to continue their conversations over refreshments and while exploring vendor booths at the event.
Based on feedback from attendees, Alan said “What a great diverse group of people. I received nothing but complements for delivering great information that they could start using immediately”.
His session was video taped by the event organizers and we hope to have a link to video as 
soon as it is available.
Alan K’necht will address the Thornhill community on Sunday November 20th, 2016 at 7:30 pm. During his Keynote address Alan will be focusing on leveraging Social Media for both personal and business opportunities.
The price for this event is $10 in advanced or $15 at the door. To join Alan for this event, visit the event registration page: https://form.jotform.com/62478726579272
Alan’s SMX conference address (September 27, 2016) where he presented a case study on Beacons implementation and was well received. With the room near capacity of conference attendees who came to learn about what Beacons were all about or how their businesses can take advantage of them didn’t leave disapp
ointed.
The Q&A portion of the session at the end allowed Alan and the other speakers to truly demonstrate their combined breadth of knowledge on this subject matter and left the attendees wonder what information they unwittingly were sharing as they walk around the conference or the streets on New York city that day..
On September 27, 2016, Alan K’necht will addressing the attendees at SMX East (http://marketinglandevents.com/smx/east/) on the subject of “Beacons & Beyond: Offline Conversions And Online Retargeting” along with fellow presenters Manny Rivas VP, Client Services, AimClear and Ray Rotolo
SVP, Out-of-Home, Gimbal.
K’necht address will focus on the lessons learned through a project he was involved in developing the measurements and analytic solution for Digital Out of Home (DOH) installations and beacons deployed at Toronto’s Billy Birshop Airport.
Below is the session description from the SMX East website:
“Mobile devices now make it possible to track online-to-offline store visits and conversions. Marketers can also retarget store visitors online, using beacons and other methods. As these new tactics become increasingly common, “proxy metrics,” such as impressions, clicks and views, will be replaced over time. Imagine being able to optimize campaigns against store visits instead of CTR; it’s starting to happen. This session explores current offline attribution methods and online retargeting, as mobile collapses the distinction between the digital and real worlds.”
In his latest column for Ma
rketing Land, Alan explains three primary type of digital analytics using the analogy of different types of GPS. This makes for a great read, especially if you need to know the difference between Historical, Real Time and Predictive analytics and when and where you should use them.
