How to make web accessibility a part of digital marketing efforts
in his latest column for Martech
, interviews a leading experts on Accessibility with a focus on accessibility and digital marketing.
Through interviews with Meryl K. Evans
, CPAC, Kim Krause Berg
, CPACC and Lea Scudamore
, he explores what most organizations are doing wrong and things they can do address accessibility short comings in their digital marketing efforts. It is only by addressing and fixing these that company can increase the ROI on their digital marketing efforts.
Read the follow column: How to make web accessibility a part of digital marketing efforts