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Digital Marketing & Accessiblity

How to make web accessibility a part of digital marketing efforts

A wooden sign rests in a flower bed and reads "I use my expertise to make the web more accessible to everyone."Alan K'necht in his latest column for Martech, interviews a leading experts on Accessibility with a focus on accessibility and digital marketing. Through interviews with Meryl K. Evans, CPAC, Kim Krause Berg, CPACC and  Lea Scudamore, he explores what most organizations are doing wrong and things they can do address accessibility short comings in their digital marketing efforts. It is only by addressing and fixing these that company can increase the ROI on their digital marketing efforts. Read the follow column: How to make web accessibility a part of digital marketing efforts
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