On June 29th Alan K'necht's feet were put to the fire by Webcology hosts Jim Hedger and Kristine Schachinger for nearly 1 hour. The subject GA4 and "G4-agedden"/"Analyticgedon". The pending doom many are feeling with end of Google Universal Analytics (GA3) on June 30 and forced migration to GA4. K'necht's position: "While I might sound like a "GA4 Enthusiast", I'm actually a GA4 Realist-Optimist. For months, I've been pointing out many of the good things in GA4 plus why they did what they did in this upgrade and even some of its shortcomings". Listen to the show "https://www.youtube.com/watch?v=Bc0Ljd4ruC0"