Why UX is critical to digital marketing

Jared SpoolAlan K'necht in this column for Marktech, interviews a world leading expert and strategist on UX (User Experience) Jared Spool. The topic "digital marketing and UX". Spool explains "why user experience can't be divorced from product and service".  He also shows how UX impacts the success or failure of digital campaigns. Read more at: https://martech.org/why-ux-is-critical-to-digital-marketing/