It’s been awhile since Alan has published any columns. Well in the last two months he’s published two columns in Marketing Land. Let’s hope he keeps it up and starts writing more often.
Here are his two latest columns both on the subject of optimizing your digital analytics for more accurate reporting.
1. Dec. 4, 2018: “Back to basics: Measuring your social media efforts with unique acquisition channels”
2. Jan 30, 2019: “Cross-domain analytics tracking: “Why you may not need it“