Many Search Engine Optimization (SEO) professionals are lamanting the retirement of Universal Analytics (UA) in favor of its successor, Google Analytics 4 (GA4). Their main gripe? The absence of familiar reports they had become accustomed to.
While it’s true that many reports from UA are no longer present in the default GA4 setup, they haven’t disappeared altogether; they’re just a bit hidden.
In this video, discover how you can integrate your website’s Google Search Console data and reports into GA4 in under a minute.