GA4 Administration Workshop

Master the Art of GA4 Administration

Are you ready to take your data management and analytics skills to the next level? Our exclusive workshop (course) on Google Analytics 4 (GA4) Administration, including Google Tag Manager (GTM), is designed to equip you with the expertise to navigate the complexities of these powerful tools confidently. Whether you’re an analytics enthusiast, a marketing professional, or a business owner looking to harness the full potential of your data, this course is tailored for you.Picture of people looking at a screen during an Analytics workshop

  1. Understanding GA4: Lay the Foundation for Success Our course kicks off by providing a solid understanding of Google Analytics 4. Learn the core concepts and key differences between GA4 and its predecessor, Universal Analytics. Delve into the enhanced data modeling, event-based tracking, and the importance of data streams to capture user interactions accurately. Armed with this foundational knowledge, you’ll be ready to explore the advanced features of GA4 with confidence.
  2. Navigating GA4 Administration: From Setup to Customization Gain hands-on experience in setting up GA4 properties and accounts effectively. Discover the best practices for organizing data streams, configuring measurement settings, and integrating GA4 with other platforms for a seamless analytics ecosystem. Learn how to create custom dimensions, metrics, and audiences to tailor your data analysis to your business needs. With our expert guidance, you’ll be well-versed in managing GA4 like a pro.
  3. Unleashing the Power of Google Tag Manager (GTM): As a crucial part of the course, we delve into the intricacies of Google Tag Manager. Learn how to implement and manage tracking codes efficiently, reducing your dependency on developers for analytics setup. Explore the benefits of using GTM to deploy GA4 and other marketing tags across your website without modifying code manually. Master the art of creating triggers and variables, enabling you to track specific user interactions accurately.
  4. Advanced GA4 and GTM Integration: Take your skills to the next level with our in-depth exploration of advanced GA4 and GTM integration techniques. Discover how to track cross-domain interactions, implement enhanced eCommerce tracking, and set up custom funnels to analyze user journeys. Learn how to troubleshoot common tracking issues and ensure data accuracy.
  5. Data Visualization and Insights: A crucial aspect of any analytics endeavor is effectively communicating insights through data visualization. Our course covers the usage of data studio tools to create compelling and informative dashboards that provide valuable insights to stakeholders.

Book our GA4 Administration and Google Tag Manager course for yourself and your team. Become a proficient analytics powerhouse. Gain hands-on experience, acquire valuable skills, and unlock the true potential of your data. Enroll now and embark on a journey of data-driven success!