Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant.
Bonus, you can now track your users across devices.
For more information read:
Here’s an alternative to cookies for user tracking
Do you trust your analytics data? The answer most often given is “NO!”
Yet you should. In this column for Marketing Land Alan K’necht outlines many of the key elements you need to do ensure you can trust your data via a analytics audit.
Read: Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Of course, if you don’t have the resources or expertise to conduct the audit, we can help you with that. Here are the details of our analytic audit service
