Accuracy in digital analytics: What marketers need to know

Alan K’necht’s latest column for Martech “Accuracy in digital analytics“.

A picture of a dartboard with 1 yellow dart near the bullseye.

In this column K’necht explores the issues surrounding accuracy in digital analytics (web analytics), the reasons why they may not be 100% precise, but are still accurate.

In it he demonstrates accuracy by comparing data from Google  Analytics 4 (GA4) to Shopify data.

K’necht to Give GA4 Workshop at Tastemaker Conference

An online workshop focused on how to customize the GA4 interface to deliver meaningful and insightful reports quickly and easily.

Tastemaker Conference Logo

Alan K’necht will be presenting at the online Tastemaker Conference “Google Analytics and GA4 Workshop” on April 21, 2023. This online event is a series of GA4 workshops delivered from 10am – 3pm Eastern time. K’necht workshop takes place  2:35 -3:00pm.

His workshop is titled “GA4 Custom Reports & Customization for Bloggers”. The workshop is focused on how to customize the GA4 interface to deliver meaningful and insightful reports quickly and easily. Attendees will learn how to simplify the GA4 interface and make finding important data easier.

Google Analytics and GA4 Workshop

To order tickets, please visit: https://tastemakerconference.com/events/workshops/google-analytics-and-g4-workshop/#purchase